Project Brief

Worked with Fender Retail team for SU19 NAMM lookbook layout and packaging.  

My role was to layout product images, lifestyle images, create pattern, image editing, and reviewing copy with Art Director. 

Some challenges that were faced during this project were styles missing lifestyle imagery and being creative with compressed timeline to complete and finalize.

Dynamic Dynosaur Team

Project Manager - Joy Bale

Art Director - Mike Cena

Designer - Vincent Lee

Fender team

Cassie Ferrando